Responsibilities:

·        Lead and manage Raffles Medical Group’s social media presence across key platforms, strengthening brand positioning through strategic storytelling and thought leadership.

·        Develop and curate compelling, platform-optimised content in collaboration with internal teams to drive awareness, engagement, brand visibility, and community growth.

·        Ensure all content reflects the brand’s tone, voice, and visual identity, while adapting to platform-specific trends and audience behaviours.

·        Own and manage the social media content calendar, optimising publishing schedules to maximise reach and engagement.

·        Monitor, moderate, and respond to social media interactions across the Group’s platforms to build authentic relationships and foster a positive online community.

·        Track, analyse, and report on social media performance, identifying trends in audience behaviour and engagement.

·        Define, monitor, and evaluate key performance indicators (KPIs), including engagement rate, reach, impressions, and conversion metrics.

·        Leverage data-driven insights and competitor benchmarking to refine strategies and improve audience resonance.

·        Translate performance data into clear, actionable recommendations for continuous optimisation.

·        Conceptualise, plan, and execute integrated social media campaigns aligned with branding and marketing objectives.

·        Evaluate campaign effectiveness using relevant metrics and provide data-backed recommendations for improvement.

·        Identify and explore emerging platforms, trends, and partnership opportunities, including collaboration with KOLs, ensuring authenticity and alignment with brand values.

·        Stay abreast of digital trends, cultural moments, and platform algorithm updates to proactively evolve content and campaign strategies.

·        Collaborate with videographers, designers, and marketing teams to produce high-quality, engaging, and platform-optimised assets.

·        Coordinate with internal departments and external stakeholders to ensure content alignment with organisational priorities and key campaigns.

Requirements:

·        Bachelor’s Degree in Marketing, Communications, Digital Media, or related field.

·        Minimum five years’ hands-on experience in managing integrated marcomms campaigns, as well as in managing accounts on major social media platforms such as Facebook, Instagram, LinkedIn, YouTube and other emerging platforms.

·        Familiarity with social media management tools (example: Hootsuite) and analytics.

·        Creative with strong writing, storytelling and visual communication skills, with the ability to create engaging content.

·        Strong understanding of digital engagement metrics, social media marketing strategies, including paid advertisements.

·        Team player and ability to work independently in a fast-paced environment and manage multiple projects simultaneously.